Beat Kitchen & Subterranean
Marketing Team Contributor · 2022–Present
Lead content calendar development and social campaign planning for two of Chicago's most established independent music venues as part of a distributed three-venue marketing role. Contributed to campaign strategy, creative production, and cross-channel execution alongside the existing marketing team.
In Q4 2025, Subterranean hit 1.2M Instagram views and 22.6K content interactions in a single quarter. Beat Kitchen drove 612.3K Instagram views and 10.7K interactions, with 1,400+ new followers gained — fueled by consistent show announcements, recurring programming support, and a standout brand partnership campaign with Dark Matter Coffee.
Role: Content calendar planning, show promotion, live event content capture, campaign support, recurring programming strategy (Draggy Tingz, Chicago Underground Comedy)
Highlights:
1.2M Instagram views for Subterranean in Q4 2025
3.2K new Subterranean Instagram followers in one quarter
Beat Kitchen x Dark Matter Coffee campaign drove strong engagement and link activity
Managed content planning across two venues simultaneously within a three-location portfolio
Beat Kitchen x Dark Matter Coffee (Oct–Nov 2025)
Collaborated on a brand partnership campaign between Beat Kitchen and Dark Matter Coffee. Contributed to strategy, creative concept, and 4-week content calendar. Solely responsible for all creative production (graphics, reels, and video assets) throughout the campaign. Execution adjusted mid-campaign to balance partner content with high-volume show announcements, maintaining obligations without over-saturating the feed.
Swap & Sip at Beat Kitchen (Jan–Feb 2026)
Collaborated on a full integrated campaign for a community clothing swap with Petals & Jackets and Funky in Chicago. Campaign spanned Instagram, Facebook, email, SMS, website landing page, homepage pop-up, on-site flyers, TV slides at two venues, and external listings on Do312, Choose Chicago, and Time Out Chicago. Solely responsible for all creative production: master event graphic, flyer, TV slides, story graphics, and coupon design. Result: 140 RSVPs for a free, first-run event.
Role: Campaign strategy (collaborative) · Creative direction · Graphic design · Reels & video production · Content calendar development · Brand partnership execution · Multi-channel coordination