Bar Sol: Founding Marketing & Operations Lead
Built the entire digital marketing infrastructure for Bar Sol (Navy Pier, Chicago) from pre-launch, establishing brand voice, content systems, campaign workflows, and reporting processes across Instagram, Facebook, TikTok, Google Business Profile, Yelp, and email.
During Q4 2025, a holiday destination campaign drove 424K+ combined views, 9.2K link clicks, and 1.1K content interactions across Instagram and Facebook, with engagement and click-through rates increasing even as posting volume decreased, signaling strong content relevance over quantity.
Role: Strategy, content production, campaign planning, analytics, email marketing (Mailchimp), cross-channel execution
Highlights:
Launched full brand identity and marketing systems from zero
Holiday campaign drove 6.9K Facebook link clicks in a single quarter
Instagram reach: 48.8K unique accounts in Q4 alone
194 new Instagram followers gained during peak campaign period
Lifetime Results (Feb 2024 – Mar 2026)
Instagram: 4.9K content interactions · 4.3K link clicks (+2,300%) · 14.4K profile visits · 983 followers gained Facebook: 3K content interactions · 23.2K link clicks (+830%) · 38.9K page visits · 719 followers gained 1,900 total Instagram followers built from zero, 100% organic
Holiday Private Events Campaign (Nov–Dec 2025)
Collaborated with the marketing team to develop and execute a 6-week integrated campaign promoting two simultaneous private event packages: a Saturday Fireworks offer tied to Navy Pier's holiday schedule and a weekday booking discount. Campaign ran across Instagram, Facebook, and email with a phased content calendar, post-level copy for every piece of content, and cross-channel urgency sequencing. Solely responsible for all creative asset production including graphics, reels, and video content.
Q4 2025: 424K+ combined views · 9.2K total link clicks · 1.8K content interactions
Design & Production
All creative assets produced in-house: multi-format social graphics (feed, story, horizontal), email newsletter graphics, Facebook cover, TV ads for Navy Pier screens, event menus, catering booklet, event space flyers, satellite bar menus and signage, gift certificates, and letterhead.
Role: Marketing strategy · Campaign planning · Copywriting · Content calendar development · Photography & video production · Email marketing (Mailchimp) · Graphic design · Analytics & reporting