Studio Calbert: Brand Identity & Design

Founder & Creative Director · 2020–Present

Studio Calbert started in 2020 as an independent creative practice launched out of necessity after a pandemic-related job loss, and built entirely from the ground up. What began as freelance design and photography work evolved into a fuller understanding of how visual identity, brand strategy, and digital marketing connect to real business outcomes.

The skills developed through Studio Calbert directly informed the marketing infrastructure work at Bar Sol and the multi-venue campaign strategy at Beat Kitchen and Subterranean. Studio Calbert is now being repositioned as a focused digital marketing and branding studio, moving from freelance creative work toward brand strategy, campaign development, and content systems for small businesses and independent brands.

Role: Brand strategy, visual identity, photography, content production, e-commerce management, client relationships

Highlights:

• Built an independent creative business from scratch with no outside investment

• Developed brand systems, visual assets, and marketing content for small business clients

• Operated a fully functional e-commerce shop including production, fulfillment, and customer experience

• Skills and systems developed here were the direct foundation for venue-scale marketing work