Studio Calbert: Brand Identity & Design
Founder & Creative Director · 2020–Present
Independent brand identity work developed through Studio Calbert — from early freelance projects in Minneapolis to nonprofit strategic design in 2025. Each project built from discovery through final execution, with full creative ownership across concept, design, and delivery.
Role: Brand strategy, visual identity, photography, content production, e-commerce management, client relationship
Sinead Odessa Kelly - Brand Identity, 2017
Full brand identity for a Minneapolis-based independent fashion designer specializing in avant-garde womenswear. Work began with a hand-sketched logo exploration process ,developing multiple directions from brief through to final concept, arriving at a logotype and floral mark system built around the client's aesthetic: soft and edgy, sculptural and playful. Deliverables included logo, business card system, and brand guidelines for use across tags, website, social media, and packaging.
Junk Punk by Kat LaCroix - Brand Identity, 2020
Logo and business card design for a Minneapolis-based found-materials artist. Creative direction driven by the medium itself: letterforms constructed from illustrated hardware and found objects to reflect the handmade, industrial character of the work. The first official Studio Calbert project.
Maydm - Strategic Brand Design, 2025
Multi-page strategic brand package for a Madison, WI nonprofit working to diversify STEM by empowering girls and youth of color in grades 6–12. Deliverables included a one-pager communicating Maydm's vision, mission, values, and theory of change, plus a visual strategic roadmap for 2026–2028. Developed through direct client collaboration and iterative feedback.
Role: Brand strategy · Logo design · Visual identity · Business card design · Brand guidelines · Graphic design · Client management